In the study, 'The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice,' Chicago Booth researchers find that people are more likely to take from a close other than a distant other. In a series of studies, the researchers determine that this tendency is rooted in a friendly intention of trying to maximize the total benefits for the pair, or the so-called 'self-other collective.'
Looking at single number -- a score that represents the nutritional value of what's inside the packaging -- leads to healthier buying choices. The study compares consumer buyer behavior using packaging that includes nutritional information such as fat content, sodium, calories, carbohydrates, etc. with labels that score a product's nutritional value on a scale of 1-100. The benefit of the single number system is that it allows consumers to very easily identify the healthier products.
Public trust is incredibly hard won once a corporation has been mired in negative publicity. Volkswagen and Chipotle face huge obstacles in regaining consumers after debacles, but can simply owning up to their transgressions on social media really help? A recent study conducted by researchers at the University of Minnesota and Youngstown State University found that embracing supporting and opposing perspectives to comments by a corporation can enhance its trustworthiness.
Are 500 retweets the modern equivalent of 'everyone's doing it' when it comes to e-cigarette marketing? While the Food and Drug Administration has proposed a ban on the sales of e-cigarettes to people under 18, as we are beginning to understand the health effects of the substitute to smoking, a recent study by researchers at Drexel University and the University of Southern California suggests that e-cigarette marketing on social media is about as containable as secondhand smoke.
New research by University of Liverpool health expert Dr. Emma Boyland has confirmed that unhealthy food advertising does increase food intake in children.
Many of us use teaspoons or table spoons to measure out doses for ourselves and our children but this results in dosage errors! This new study finds that errors in estimating doses can be mitigated by changing the serving measurements on the dosage facts panel from teaspoons to milliliters.
A common marketing message from consumer brands is 'you will perform better with us.' A group of researchers set out to determine whether using performance brands such as Nike and 3M had any measurable affect on consumers' output.
In 2014, product returns totaled about $280 million across all US retailers. New research from UT Dallas examined existing studies on return policies to quantify the policies' effect on consumers' purchase and return behavior.
New research from professors at the Kelley School of Business at Indiana University, the McCombs School of Business at the University of Texas and the W. P. Carey School of Business at Arizona State University found the reason advertising boosts stock prices for some companies and not others.
Young people's exposure to alcohol advertisements on television could be almost eliminated if companies used so-called 'no-buy' lists, according to a study in the January issue of the Journal of Studies on Alcohol and Drugs.