Tying company values such as honesty and respect into employee awards and job evaluations is being championed by public relations, marketing and human resources departments in some prominent companies, a Baylor University study has found.
Researchers from the University of Missouri have developed a model that will enable newspapers to maximize their revenues from advertisements and subscriptions by offering a variety of subscription plans. The researchers' test of their new model at one major US newspaper indicated a potential increase of more 17 percent in the newspaper's profits.
Writing in the Inderscience publication Luxury Research Journal, researchers from Australia discuss the implications for brand managers, practitioners and academics carrying out research in business and marketing of products that mimic luxury brands.
A team of marketing experts has demonstrated that including even a photo of a store or of a business owner on a shopping site -- something visual and representational -- can encourage wary buyers to make a purchase from a vendor with which they were unfamiliar.
The more positive online reviews a product gets may actually lead to a net negative profit for the retailer.
How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, Google Trends and other widely used websites for entertainment information, a forthcoming article in the INFORMS journal Marketing Science finds that mining Twitter content is significantly more effective than Google Trends in its ability to predict future TV ratings.
Multichannel grocery retailers that create an online store that mirrors their physical stores and then do the analytics to define their customers' needs will be able to expand their 'share of wallet.'
From recycling to reusing hotel towels, consumers who participate in a company's 'green' program are more satisfied with its service, finds a new study co-led by a Michigan State University researcher.
A new temporary 'electronic tattoo' developed by Tel Aviv University that can measure the activity of muscle and nerve cells researchers is poised to revolutionize medicine, rehabilitation, and even business and marketing research.
Cancer centers promoting their services dramatically increased their advertising spending from 2005 to 2014, with the bulk of the spending by for-profit organizations, according to the results of a newly published study.