News by Subject Business & Economics

Public Release: 23-Jun-2015

National identity: Does buying local mean shunning global?

American Marketing Association
Public Release: 23-Jun-2015

When certain consumers bought its lemonade, did Frito-Lay groan?

American Marketing Association
Public Release: 23-Jun-2015

Do you do more than run in your Nikes? If so, you might not like them

American Marketing Association
Public Release: 23-Jun-2015

'Fitness' foods may cause consumers to eat more and exercise

American Marketing Association
Public Release: 22-Jun-2015

No 'heckler's veto' in online ratings of doctors, UMD study shows

University of Maryland
Public Release: 19-Jun-2015

INFORMS journal study: Brands, patents can protect firms from bankruptcy

Institute for Operations Research and the Management Sciences