A study led by a James Cook University marketing expert has raised concerns over the ethics of the marketing of skin-whitening products, widely available in Australia.
When a company's service falls short of expectations, consumers can react harshly, spreading negative comments or changing companies. But a new study in the Journal of Public Policy & Marketing shows that consumers practice surprising forgiveness when the underserving company also happens to be donating to a favorite charity.
Product bundling is a common marketing strategy. According to a new study in the Journal of Consumer Research, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged individually.
Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study in the Journal of Consumer Research, it depends on whether consumers picture themselves using a new product in the past or in the future.
According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras.
Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers when a purchase is motivated by feelings.
Life is full of experiences that challenge how we see ourselves and we often compensate by buying products that reinforce our ideal self-image. A new study in the Journal of Consumer Research shows that this type of retail therapy could backfire and lead us to think more about our failures.
If you're trying to lose weight, Weight Watchers might seem like the ideal place to share advice and get support. While this may be true when you first join, a new study in the Journal of Consumer Research shows you'll bond less with the other members of a support group as you get closer to reaching your goals.
Unless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny Amazon or Yelp review. According to a new study in the Journal of Consumer Research, humorous complaints get a lot more attention from other consumers but may not be taken seriously by businesses.
Why are health awareness campaigns failing to reduce skyrocketing obesity rates? According to a new study in the Journal of Public Policy & Marketing, consumers continue to make their eating decisions based on taste alone.