University of Illinois dining halls voluntarily label foods with nutrition information. Although 45 percent of students noticed the labels, only 20 percent used the labels to make food choices. Students who practice health-promoting behaviors like tracking what they eat or exercising frequently are most likely to use nutrition information on food items in the dining hall.
As soon as social considerations also play a part in economic decisions, our brain seems to switch to a different processing mode. At least this is indicated by the results of a current study that was conducted at the University of Bonn. In it the participants were able to purchase pieces of music but could themselves set the price to be paid. During the process, the researchers recorded the brain activity of the participants.
A new survey from Health Union of more than 2,200 people with chronic health conditions and their caregivers illustrates how patients use online health information to better understand their health condition, learn about symptoms and treatment, and share experiences with other patients living with the same health condition. The findings are summarized in a recently published white paper, entitled 'Social Media for Health: What Patients Really Want.'
If you purchased a Toyota Prius, you may have been driven by the desire to conserve the environment or to save yourself some money at the gas pump. But consumers may also choose to buy sustainable products to make themselves appear socially responsible to others. Before making purchases, they evaluate how their decisions will stack up against their peers', according to a new Berkeley-Haas study.
A team led by Northeastern University's Christo Wilson shows that Amazon is much more likely to point buyers to sellers who use an automated practice called algorithmic pricing, even though those sellers' prices may be higher than others'.
For consumers with two left thumbs, purchasing a product that comes with installation included makes a lot of sense. But for retailers, the quandary is how to price the package in a way that's attractive to the buyer and profitable for the seller. Here's a solution.
Customers who are asked to participate in retailer-sponsored Web panels feel valued by being invited to take part and tend to express their gratitude by buying more and across more different product categories.
Normal rules of economic behavior would dictate that free upgrades to a particular product would move it out the door in record numbers. Somewhat counterintuitively, new research from Professor Wen Mao reveals that a token upgrade fee, even no more than a penny, is often more attractive to consumers than a freebie.
Merchandise returns are expensive for retailers, and yet lenient return policies can boost consumer demand. For retailers seeking guidance on balancing these concerns, this analysis of the impact of various return policies on both purchases and returns provides a nuanced perspective.
Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or 'consumer sentiment' as measured in surveys. A new study from researchers at the University of Maryland, University of Tennessee and Massey University examines how messages about brands across various channels interact in a complex set of feedback loops the authors call the 'echoverse.' And the study offers advice for managers on navigating this new complex media world.