Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or 'consumer sentiment' as measured in surveys. A new study from researchers at the University of Maryland, University of Tennessee and Massey University examines how messages about brands across various channels interact in a complex set of feedback loops the authors call the 'echoverse.' And the study offers advice for managers on navigating this new complex media world.
A new study by researchers from the University of California, Riverside and the University of Louisville has examined how consumers' beliefs about karma influence their responses to charitable appeals in advertising. The findings show that people who believe in karma, despite seeing the positive benefits of doing good deeds, do not always respond favorably.
New research published Wednesday in the journal Vaccine revealed a key factor for what it takes to make an article about vaccines go viral: including a clear bottom-line message explaining the meaning of vaccination.
New research suggests that consumers are more likely to give a positive review if they experience time and space distance before writing a review. In other words, the longer they wait to write a review, the better the evaluation. The same applies for being father away from a service experience.
Researchers discovered that people with neurotic personalities are more likely to restore their cognitive abilities in a frenetic, urban environment rather than in a peaceful, natural environment. People who are not neurotic will be restored in a calm, natural environment.
Health advertorials, or advertisements camouflaged as credible news, succeed in misleading people, in part, by tamping down their skepticism and expectations for truth in advertising, a Dartmouth College-Stanford University study finds.
A new joint study from Tel Aviv University and MIT says only half of your friends would consider you their friend.
A research abstract to be presented at the Pediatric Academic Societies 2016 Meeting found many products marketed as 'first finger foods' for babies failed to meet American Academy of Pediatrics recommendations that they be small, soft and easy to swallow.
The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new University of Colorado Boulder study.
A new study finds that Airbnb hosts who are perceived to be more trustworthy based on their personal photos enjoy a price premium: the more trustworthy, the higher the price of the listing and the probability of its being chosen. Surprisingly, online-review scores had no effect on listing price or likelihood of consumer booking.