News by Subject Business & Economics

Public Release: 21-Jan-2015

Does corporate social responsibility reduce negative reviews for bad service?

American Marketing Association
Public Release: 21-Jan-2015

Marketing a new product? Getting consumers to visualize using it could backfire

University of Chicago Press Journals
Public Release: 21-Jan-2015

Humorous complaining: Funny online reviews get lots of attention but do they get results?

University of Chicago Press Journals