Researcher at the University of Iowa is the first to use the Internet and social media to systematically show how a documentary film shaped public perception and ultimately led to municipal bans on hydraulic fracking.
A bill to improve the nutritional value of fast food restaurant meals marketed to children -- like McDonald's Happy Meals -- could have a wide enough impact to reduce calories, fat, and sodium, according to a new study led by researchers at NYU Langone Medical Center.
Products labeled with a fair trade logo cause prospective buyers to dig deeper into their pockets. In an experiment conducted at the University of Bonn, participants were willing to pay 30 percent more for ethically produced goods, compared to their conventionally produced counterparts. The neuroscientists analyzed the neural pathways involved in processing products with a fair trade emblem. For instance, activity in the brain's reward center increases and thereby alters willingness to pay computations.
A new study conducted by the Media Insight Project found that while the similarities to the rest of their generation are numerous, there are some distinct differences in the way that Hispanic and African American Millennials use technology to access news and information.
Solo travelers don't go alone because they have to, they do it because they want to, a new Queensland University of Technology study has found.
New companies are often successful because they are innovative. In search of new capital, these companies often go public. But does going public affect a company's ability to remain creative and at the cutting edge -- the very qualities that allowed it be successful in the first place? A new study in the Journal of Marketing Research says yes. According to the study, when companies go public, they actually innovate more -- but their innovations are far more conservative and less groundbreaking than before.
Attention all you would-be forecasters out there. Do you want people to think you know the future? Then predict with a high degree of certainty that something will happen. According to a new study in the Journal of Marketing Research, people trust a forecaster more when she predicts that something is more likely to occur.
A new statistical model that businesses can use to approximate an upper limit on the appropriate amount of marketing dollars they should invest in retaining their most important customers was presented today at a session of the 2015 Joint Statistical Meetings in Seattle.
Published research and common knowledge suggest that embarrassment is something we experience only when we are around other people. But a new research study co-authored by an Indiana University professor found that people often are embarrassed when buying sensitive health care products privately and online -- products such as home test kits and medications for incontinence and sexual dysfunction.
Marketers would love to get inside the consumer brain. And now they can. Researchers at UC Berkeley's Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches what they are actually thinking.