How online shoppers respond when faced with wide variations in online reviews can give retailers insights into how to display the reviews and what to expect.
As a 'new middle class' emerges in markets like Brazil, China and India, low-income households begin consuming goods and services they couldn't previously afford. One might expect the established brands to be the primary beneficiaries, but new research suggests the new middle class drives B-brand growth in emerging markets. Following the success of generic firms in this new consumer segment in Brazil, Coca-Cola cut its prices by 20 percent to defend its market position.
Trust in a particular vendor affects the degree to which consumers will accept or reject a personalized banner ad.
Is your favorite grocery store making you fat? According to new research findings, a Grocer Retailer Scorecard may be an effective healthy shopping tool that benefits both grocers and shoppers.
If there's one thing advertisers think they know, it is that sex and violence sell. A new analysis, however, provides some of the best evidence to date that this widely accepted adage just isn't true.
Is your favorite restaurant making you fat? New research findings identify an effective tool for measuring how well a restaurant is at helping diners make healthy choices. The Restaurant Scorecard for Healthier Dining, developed by Cornell Food and Brand Lab researchers can be used by diners and restaurant managers alike to identify changes that can be made to promote healthy eating behaviors without undermining revenue.
After Amazon announced plans last week for a day of online retail discounts July 15 comparable to Black Friday, Wal-Mart is launching a rival sale online the same day. Who will win the e-commerce battle? Winning is a matter of consistent superior e-service quality -- not just on one particular day of the year, according to new research from Rice University's Jones Graduate School of Business.
A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences, finds that peer influence among physicians can affect both trial and repeat prescription behavior of a risky new prescription drug. The study, Social Contagion in New Product Trial and Repeat, tracks prescriptions of a new drug over 17 months, and measures the discussion and patient referral connections among physicians in New York, Los Angeles, and San Francisco.
Children consume more low-nutrition, high-calorie food such as cookies and candy after observing seemingly overweight cartoon characters, according to a first-of-its-kind study led by the University of Colorado Boulder.
Experiments by Carnegie Mellon University showed that significantly fewer women than men were shown online ads promising them help getting jobs paying more than $200,000, raising questions about the fairness of targeting ads online.