A research abstract to be presented at the Pediatric Academic Societies 2016 Meeting found many products marketed as 'first finger foods' for babies failed to meet American Academy of Pediatrics recommendations that they be small, soft and easy to swallow.
The belief that online user ratings are good indicators of product quality is largely an illusion, according to a new University of Colorado Boulder study.
A new study finds that Airbnb hosts who are perceived to be more trustworthy based on their personal photos enjoy a price premium: the more trustworthy, the higher the price of the listing and the probability of its being chosen. Surprisingly, online-review scores had no effect on listing price or likelihood of consumer booking.
A new study published in the Journal of Retailing by researchers with Concordia University in Montreal shows profits for store brands can increase if companies couple ethical marketing with higher prices.
What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. This in turn creates a greener image than other brands in their sectors.
Marketers and brand managers responsible for naming new products should be interested to learn that people associate certain sounds with nearness and others with distance, say researchers from the University of Toronto, whose new study adds to the body of knowledge about symbolic sound.
The advertising landscape during presidential elections could look a whole lot different if each American were to vote for his or her own preferred candidate, instead of having to do so collectively through the current Electoral College system. This is according to Brett Gordon of Northwestern University and Wesley Hartmann of Stanford Graduate School of Business in the US, in a study published in Springer's journal Quantitative Marketing and Economics.
To assess the general attitudes of tourists towards visual advertisements at public places, a team of undergraduate students from Hungary, led by Dr János Tóth, traveled to the Maltese city of Msida. Having their project funded under the New Széchényi Plan TÁMOP, they collaborated with the University of Malta to survey the cultural tourists' attitudes towards advertising in Msida. Their grant proposal is published in the open-access Research Ideas and Outcomes (RIO).
UT Dallas professors developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers. They found that by providing sales information, daily deal websites gained advantages over traditional coupon mailers, while also allowing merchants to attract new customers.
In the maelstrom of information, opinion and conjecture that is Twitter, the voice of truth and reason does occasionally prevail. According to new University of Washington research, tweets from 'official accounts' can slow the spread of rumors on Twitter and correct misinformation that's taken on a life of its own.