From recycling to reusing hotel towels, consumers who participate in a company's 'green' program are more satisfied with its service, finds a new study co-led by a Michigan State University researcher.
A new temporary 'electronic tattoo' developed by Tel Aviv University that can measure the activity of muscle and nerve cells researchers is poised to revolutionize medicine, rehabilitation, and even business and marketing research.
Cancer centers promoting their services dramatically increased their advertising spending from 2005 to 2014, with the bulk of the spending by for-profit organizations, according to the results of a newly published study.
Researchers at the University of Chicago discovered that eating similar food promotes trust between strangers.
New study shows the way we pay may influence how much we value and feel committed to our purchase.
Lenders used misleading tactics in advertising home loans during the US subprime mortgage crisis, according to a new study by a UT Dallas professor.
If you think it's too challenging to get young kids to willingly take vegetables, think again! The same methods that fast food and candy companies use to market food to children -- colorful banners, exciting characters, and catchy video ads-- can be used to increase the number of children that take vegetables in school cafeterias.
University of Illinois dining halls voluntarily label foods with nutrition information. Although 45 percent of students noticed the labels, only 20 percent used the labels to make food choices. Students who practice health-promoting behaviors like tracking what they eat or exercising frequently are most likely to use nutrition information on food items in the dining hall.
As soon as social considerations also play a part in economic decisions, our brain seems to switch to a different processing mode. At least this is indicated by the results of a current study that was conducted at the University of Bonn. In it the participants were able to purchase pieces of music but could themselves set the price to be paid. During the process, the researchers recorded the brain activity of the participants.
A new survey from Health Union of more than 2,200 people with chronic health conditions and their caregivers illustrates how patients use online health information to better understand their health condition, learn about symptoms and treatment, and share experiences with other patients living with the same health condition. The findings are summarized in a recently published white paper, entitled 'Social Media for Health: What Patients Really Want.'