Peer pressure is a proven social motivator. Researchers probed this decidedly human attribute and found that not only is virtual pressure from a computer-simulated peer just as motivating as the real thing, but that 'fake' competition is effective as well. Researchers formulated a mathematical model of human behavior that successfully predicted group responses across conditions -- one they hope researchers will use to overcome the difficult task of encouraging participation in scientific projects.
- Journal of the Association for Information Science and Technology
- National Science Foundation, Mitsui USA Foundation