If your institution is a corporation or other for-profit organization, choose the second option.
Please note that public relations firms are not eligible to purchase annual subscriptions to EurekAlert!.
Note:
Under the EurekAlert! subscription policy, an institution is defined as one entity supported by its own public relations function. An institution representing multiple organizations may require multiple subscriptions. University-affiliated medical institutions, medical schools, health centers, or other offices that are supported by their own public relations functions must subscribe individually. Journals are handled on a case-by-case basis.