Activity Due to Competitor's Failure (IMAGE) University of Bristol Caption Our neural activity tends to be stimulated by our competitor's errors (as in the example shown here) rather than their successes. Credit Dr. Paul Howard-Jones and Dr. Rafal Bogacz Usage Restrictions For single use only with this story. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.