Alex Davidson, Concordia University (IMAGE) Concordia University Caption A new study by Alex Davidson, a graduate student at Concordia University's John Molson School of Business, has explored how fear of the Grim Reaper translates into Canadian buying patterns. Credit Concordia University Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.