Sunny Jung Kim, Dartmouth College (IMAGE) Dartmouth College Caption Sunny Jung Kim, an e-health communication researcher at the Geisel School of Medicine at Dartmouth College, led a study that finds health advertorials succeed in misleading people, in part, by tamping down their skepticism. Credit Dartmouth College Usage Restrictions Credit Dartmouth College License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.