Decisions (IMAGE) Washington University School of Medicine Caption Humans make many decisions every day, such as whether to have pizza or salad for lunch. An emerging field known as neuroeconomics is combining economic theory with brain research to understand how these decisions are made. This week, scientists report new insights into decisions where both options are equally appealing. Credit Robert J. Boston Usage Restrictions Please credit Robert J. Boston License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.