Infographic Treatment Adherence (IMAGE) Columbia University Irving Medical Center Caption A study by Columbia University Medical Center researchers has found that the introduction of generic aromatase inhibitors, which are considerably less expensive than their brand-name counterparts, increased treatment adherence by 50 percent. Credit Columbia University Medical Center Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.