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Contact: Ed Hayward
Boston College

Images on the Screen Periphery Are Rendered Useless by Fast-Forwarding

Caption: Fast-forwarded advertisements with brand information located outside of screen center -- such as in this frame from a restaurant ad -- are of virtually no value, Boston College researchers report in the November edition of the Journal of Marketing.

Credit: Photo courtesy the Journal of Marketing

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Related news release: DVR fast-forwarding may not be fatal to TV advertising

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