[ Back to EurekAlert! ]

Contact: Emily Smith
University of Missouri-Columbia

Paul Bolls, University of Missouri-Columbia

Loading video...

Caption: This clip has Paul Bolls discussing how the combination of telling individuals that tobacco kills you and trying to intensify that fear with disgust-evoking images backfires.

Credit: MU Extension Co-op media group

Usage Restrictions: None

Related news release: MU study reveals effective anti-tobacco ads should either scare or disgust viewers

[ Back to EurekAlert! ]