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Contact: Basil Waugh
basil.waugh@ubc.ca
604-822-2048
University of British Columbia

Prof. Juliet Zhu, University of British Columbia

Caption: Juliet Zhu of UBC Sauder School of Business led the color study.

Credit: Courtesy of Juliet Zhu

Usage Restrictions: None

Related news release: Color boosts brain performance and receptivity to advertising, depending on task: UBC study


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