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Contact: Lori Oliwenstein
lorio@caltech.edu
626-395-3631
California Institute of Technology
Caption: This 3-D projection of a transparent brain shows the regions of activation: the ventral medial prefrontal cortex (vmPFC) is in red, and the dorsolateral prefrontal cortex (DLPFC) is in green. Activity in the vmPFC reflects the value assigned to foods during decision-making. When self-control is exercised, DLPFC activity increases and appears to interact with the activity in the vmPFC to increase the influence of health considerations.
Credit: Caltech/Todd Hare
Usage Restrictions: With credit as given above
Related news release: Caltech researchers pinpoint the mechanisms of self-control in the brain
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