[ Back to EurekAlert! ]

Contact: Kevin Krajick
kkrajick@ei.columbia.edu
212-854-9729
The Earth Institute at Columbia University

Eeek Factor

Caption: People tend to react to threats that seem immediate and ignore ones that seem abstract, no matter how large they are.

Credit: Illustration by Ian Webster

Usage Restrictions: None

Related news release: How does the mind grasp climate change?


[ Back to EurekAlert! ]