Watching Movie Characters Smoke Makes Smokers Plan to Light Up (image) Society for Neuroscience Share Print E-Mail Caption Because of fMRI scanner time limitations, the researchers edited the movie into three 10-minute segments. The excerpts had the same number of smoking and non-smoking scenes, which lasted for equal amounts of time. The authors found that seeing this familiar action -- even when embedded in a Hollywood movie -- evoked the same brain responses as planning to actually make that movement. Credit Reprinted with permission: Wagner, et al. The Journal of Neuroscience 2011. Usage Restrictions Usage Restrictions: For reporters, free use with appropriate credit line. All others, please contact The Journal of Neuroscience. Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.