Contact: Gail Glover
gglover@binghamton.edu
607-777-2174
Binghamton University

Vishal Gupta, Binghamton University (2 of 2)

Caption: Vishal Gupta, who has devoted much of his research career to entrepreneurship, finds that gender stereotypes can discourage women from starting their own businesses, while gender-neutral messages prove most appealing to them.

Credit: Jonathan Cohen

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Related news release: Gender stereotypes could push women away from entrepreneurship