Rajesh Bagchi, Virginia Tech (image) Virginia Tech Caption Whether it is a physical goal, such as the end of a race, or a virtual goal, such as saving, selling, or waiting for a download, "The easier a goal is to see, the closer it seems," says Rajesh Bagchi, assistant professor of marketing in the Pamplin College of Business at Virginia Tech. Credit Virginia Tech Photo Usage Restrictions The photo of Dr. Bagchi at the pool maybe be used with reports about his goal visualization research. Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.