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Contact: Deborah Williams-Hedges
debwms@caltech.edu
626-395-3227
California Institute of Technology
Caption: A new study by researchers at the California Institute of Technology suggests that when there are high financial incentives to succeed, people can become so afraid of losing their potentially lucrative reward that their performance suffers. The researchers also found that the more someone is afraid of loss, the worse they perform.
Credit: Lance Hayashida/Caltech
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Related news release: Why do people choke when the stakes are high?
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