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Contact: David Orenstein
david_orenstein@brown.edu
401-863-1862
Brown University
Caption: Some customers buy when they know more about a product; others are confused by additional detail and are less likely to buy. Can marketers figure out who wants to know what? Research by Philip Fernbach, left, and Steven Sloman suggests that they can.
Credit: David Orenstein/Brown University
Usage Restrictions: with credit
Related news release: How much product information do consumers want?
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