Contact: Phil Ciciora
pciciora@illinois.edu
217-333-2177
University of Illinois at Urbana-Champaign

Michael K. Bednar, University of Illinois

Caption: While businesses have typically viewed the news media as a megaphone for publicity, they have not viewed it as an influential stakeholder capable of shaping the strategic decisions of key executives, says Michael K. Bednar, University of Illinois, a professor of business administration.

Credit: L. Brian Stauffer

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Related news release: Research: Bad news can spur strategic change in businesses