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Contact: Jim Barlow
jebarlow@uoregon.edu
541-346-3481
University of Oregon
Caption: Jennifer Howard-Grenville spent 9 months inside a major US manufacturing company to explore how a group promoting a change in company practice pursued its case with the dominant technology-development group. Know the language and metrics of the targeted group, she says in a new book and in a journal publication.
Credit: Jim Barlow
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Related news release: To change a company practice, argue in language of target group
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