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Contact: Phil Ciciora
pciciora@illinois.edu
217-333-2177
University of Illinois at Urbana-Champaign

Yunchuan "Frank" Liu, University of Illinois at Urbana-Champaign

Caption: Yunchuan "Frank" Liu, a professor of business administration, says a retailer's optimal store layout is driven by an incentive to balance the shopping process of uncertain consumers and the pricing behavior of upstream suppliers.

Credit: L. Brian Stauffer

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Related news release: Study: Store layout an important variable for retailers


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