Contact: Phil Ciciora
University of Illinois at Urbana-Champaign
Caption: Brenna Ellison, a professor of agricultural and consumer economics, says the combination of a symbol and a numeric calorie count on a menu is the most effective way to influence patrons to select lower-calorie items.
Credit: L. Brian Stauffer
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Related news release: Symbols, such as traffic lights, on menus effective in educating diners