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Contact: Stuart Wolpert
University of California - Los Angeles

Brain Regions TPJ and DMPFC

Caption: Psychologists report for the first time that the temporoparietal junction (TPJ) and dorsomedial prefrontal cortex (DMPFC) brain regions are associated with the successful spread of ideas, often called "buzz."

Credit: UCLA

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Related news release: How the brain creates the 'buzz' that helps ideas spread

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