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Contact: Ken McGuffin
University of Toronto, Rotman School of Management

Rotman On Design: The Best on Design Thinking from Rotman Magazine

Caption: This collection from Rotman-UTP Publishing combines insights from those on the frontlines of bringing design into modern organizations with those from the leading academics who are teaching design thinking to a new generation of global leaders. With brand new introductions by thought leaders including Paola Antonelli, Tim Brown, Claudia Kotchka, John Maeda and Roger Martin, the articles in this volume cover practical topics ranging from introducing design thinking into an organization to the particular skills that inspire great design -- whether it be of a new business plan, a user experience, a health care system, or an economic policy.

Credit: Rotman-University of Toronto Press

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Related news release: New Rotman-University of Toronto Press book collects the best on design thinking

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