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Contact: B. Rose Huber
Princeton University, Woodrow Wilson School of Public and International Affairs

Uwe Reinhardt, Princeton University

Caption: Reference pricing -- the cost consumers anticipate paying or consider reasonable to pay -- may be a solution for cost-containment in the health care industry, professor Uwe Reinhardt wrote in a recent JAMA review.

Credit: Princeton University

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Related news release: Information technologies could remove the 'shroud of secrecy' draped across private health care cost

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