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Contact: Michael C. Purdy
Washington University School of Medicine


Caption: Humans make many decisions every day, such as whether to have pizza or salad for lunch. An emerging field known as neuroeconomics is combining economic theory with brain research to understand how these decisions are made. This week, scientists report new insights into decisions where both options are equally appealing.

Credit: Robert J. Boston

Usage Restrictions: Please credit Robert J. Boston

Related news release: Heads or tails? Random fluctuations in brain cell activity may determine toss-up decisions

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