[ Back to EurekAlert! ]

Contact: Ken McGuffin
University of Toronto, Rotman School of Management

Min Zhao, University of Toronto

Caption: Min Zhao is an associate professor of marketing at the University of Toronto's Rotman School of Management. Her primary research focuses on decision over time that pertains to consumers' saving, waiting, and product preferences. She is also interested in consumer's mindset and their affective experiences. She has published in leading marketing and psychological journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology and Psychological Science. She has a Ph.D. from the University of North Carolina and a M.A. and B.A. from Beijing Foreign Studies University.

Credit: Rotman School of Management

Usage Restrictions: None

Related news release: Price highlighting helps consumers stick to longer-term product preferences

[ Back to EurekAlert! ]