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Contact: Brandon Lausch
blausch@temple.edu
215-204-4115
Temple University

Dr. Maureen Morrin, Temple University

Caption: Dr. Maureen "Mimi" Morrin is a professor of marketing and director of the Consumer Sensory Innovation Lab at Temple University's Fox School of Business.

Credit: Temple University Fox School of Business

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Related news release: Smellizing -- imagining a product's smell -- increases consumer desire, study finds


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