Studying Food Reward and Motivation in Humans (video) The Journal of Visualized Experiments Share Print E-Mail Loading video... Caption In this JoVE video article, a set of methods to measure food-related motivation and values are described in JoVE's peer-reviewed video article format. Credit JoVE Usage Restrictions Credit JoVE. Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.