[ Back to EurekAlert! ]

Contact: Melissa Osgood
Cornell University

Cereal Box Psychology

Caption: Director of Cornell's Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye.

Credit: Cornell University

Usage Restrictions: None

Related news release: Eyes in the cereal aisle -- how Cap'n Crunch's gaze is influencing your purchasing

[ Back to EurekAlert! ]