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Contact: Melissa Osgood
mmo59@cornell.edu
607-255-2059
Cornell University

Cereal Box Psychology

Caption: Director of Cornell's Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye.

Credit: Cornell University

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Related news release: Eyes in the cereal aisle -- how Cap'n Crunch's gaze is influencing your purchasing


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