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Contact: Sandra Cuellar
Cornell Food & Brand Lab

Cereal Box Psychology

Caption: "The eyes of spokes-characters on cereal boxes look directly in the eyes of their target market. For instance, the eyes on adult cereal boxes look straight ahead and on children's cereals the eyes look down at a 9.6 degree angle." -- Brian Wansink, Ph.D., Cornell Food and Brand Lab

Credit: Daniel Miller

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Related news release: Cereal box psychology

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