Cereal Box Psychology (image) Cornell Food & Brand Lab Caption "The eyes of spokes-characters on cereal boxes look directly in the eyes of their target market. For instance, the eyes on adult cereal boxes look straight ahead and on children's cereals the eyes look down at a 9.6 degree angle." -- Brian Wansink, Ph.D., Cornell Food and Brand Lab Credit Daniel Miller Usage Restrictions None Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.