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Contact: Terry Collins
Terry Collins Assoc

Lucky Iron Fish

Caption: The little "Lucky Iron Fish," now in growing use by cooks in Cambodia, has proven effective in reducing rampant iron deficiency among women -- the cause of premature labor, hemorrhaging during childbirth and poor brain development among babies. Initial local reluctance to use a loose piece of iron in cooking pots was overcome by a clever design tapping into Cambodian folklore about a fish species that brings good fortune. In partnership with small businesses across Cambodia, plans for this year and next call for production and distribution of 60,000 lucky iron fish, made from recycled material at a cost of about $5 each, which provide health benefits for roughly three years.

Credit: Lucky Iron Fish, Guelph

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