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Contact: Phil Ciciora
University of Illinois at Urbana-Champaign

Kiju Jung, Madhu Viswanathan and Sharon Shavitt, University of Illinois at Urbana-Champaign

Caption: An analysis of more than six decades of death rates from US hurricanes by a team of University of Illinois researchers shows that severe hurricanes with a more feminine name result in a greater death toll. From left, Kiju Jung, a doctoral student in marketing in the U. of I.'s College of Business and the lead author on the study; Madhu Viswanathan, a professor of marketing; and Sharon Shavitt, a professor of marketing at Illinois.

Credit: L. Brian Stauffer

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Related news release: Study: Hurricanes with female names more deadly than male-named storms

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