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Contact: Mike Findlay
Wellcome Trust

Visual Working Memory in Action

Caption: When watching a relay race, we will allocate more memory to key objects: the faces of the relay team we are supporting, the baton, etc. Less important details, such as members of the other teams, will be allocated less memory. Visually arresting details such as a runner's pink hair will catch our attention and be allocated more memory.

Credit: actionplus.co.uk

Usage Restrictions: Image may only be reproduced when accompanying this article. actionplus.co.uk must be credited.

Related news release: Attention grabbers snatch lion's share of visual memory

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