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The American Heart Association's new guidelines for cardiovascular disease prevention in women

FROM: Darcy Spitz 212-878-5940; darcy.spitz@heart.org; Carole Bullock: 214-706-1279; carole.bullock@heart.org; Mark Hurley 212-878-5932; Mark.Hurley@heart.org

WHAT: News conference to announce publication of:

The American Heart Association's New Guidelines for Cardiovascular Disease Prevention in Women

• Significant new advances on the No. 1 cause of death for women
• New recommendations on diagnosis & treatment
• First evidence-based guidelines
• To be published in Circulation: Journal of the American Heart Association
• Embargo lifts: Feb. 4, 2004, 9 a.m. EST

Survey Results: Women's Awareness of Heart Disease and Stroke

• What percentage of American women knows that cardiovascular disease is the leading cause of death for women?
• How has the level of awareness changed since the 2000 survey?
• To be published in Circulation: Journal of the American Heart Association
• Embargo lifts: Feb. 4, 2004, 9 a.m. EST.

Go Red for Women
Details of the American Heart Association's new awareness initiative including:

• National Wear Red Day, Friday, Feb. 6., 2004;
• Information on how your audience can join the "Go Red for Women" Campaign.

WHEN: Wednesday, February 4, 2004

8:30 – 9 a.m. EST – Buffet breakfast
9 – 10 a.m. EST – News conference to announce guidelines, survey results and "Go Red for Women" campaign.

WHERE: New York City Marriott East Side

525 Lexington Ave. (between 48th and 49th streets)

SPEAKERS:

Alice K. Jacobs, M.D., president-elect, American Heart Association Lori Mosca, M.D., Ph.D., chair, American Heart Association Expert Panel/Writing Group Nanette K. Wenger, M.D., member of the American Heart Association Expert Panel/Writing Group

Advance Registration: Taylor Morris, 212-878-5931 Note: A Video news release (VNR) on the Guidelines will launch on Feb. 4 at 10 a.m. EST.

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