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Cancer: Time for a reality check

Don't miss the opportunity to take part in a virtual media forum on cancer

What:
The European School of Oncology is organising a Media Forum to provide journalists with the opportunity to question researchers, policy makers, patient advocates, clinicians and industry leaders about how some of the key challenges faced in cancer today can be tackled.

A backgrounder on the issues that will be discussed at the Forum can be found at our website: www.cancerworld.org/mediaservice

• Have we lost the plot in our quest to find cancer cures"

• Is rationing expensive cancer drugs the answer to spiralling health care spending"

• Are we rewarding mediocrity while penalising real innovation in cancer research"

• Can tumour gene profiling live up to expectations"

Journalists can either attend the Forum in person or view the live web-cast. All participants will be able to ask questions and join in the discussion - even those watching the web-cast.

Who:
Sessions will be moderated by internationally renowned journalists:

Jonathan Alter, Newsweek; US
Sarah Boseley, The Guardian, UK
Istvan Palugyai, Nepszabadsag, Hungary Paul Benkimoun, Le Monde, France

Speakers will include:

Franco Cavalli, Co-chairman ESO Scientific Committee, Switzerland
Alexander Eggermont, Erasmus MC-Daniel den Hoed Cancer Center, the Netherlands
Lynn Faulds Wood, European Cancer Patient Coalition, UK
Silvio Garattini, Mario Negri Institute for Pharmacological Research, Italy
John Ioannidis, University of Ioannina School of Medicine, Greece
Harpal Kumar, Cancer Research UK
Clifton Leaf, Journalist and patient advocate, US
Scott Lippman, The University of Texas M.D Anderson Cancer Center, US
Larry Norton, Memorial Sloan-Kettering Cancer Centre, US
Bob Pinedo, Vrije Universiteit medical centre, the Netherlands

Dinesh Purandare, GlaxoSmithKline, UK
Mike Richards, National Cancer Director for England, UK
Umberto Veronesi, European Institute of Oncology, Italy
Brent Vose, Astra Zeneca, UK

When:
October 26, 2007
10:30-16:30

Where:
oma Eventi, Via Alibert 5, Rome Italy
Web-cast from www.cancerworld.org/mediaservice

Journalists joining the event via the web-cast will be able to ask questions.

Simultaneous translation will be provided into Italian

RSVP:
Registration is required to either attend the Media Forum in Rome or to view the web-cast.

To register please contact: mediaevent@esoncology.org or call Corinne Hall +39 02 85 46 45 22

To register for the webcast please vist our site: www.cancerworld.org/mediaservice

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