[ Back to EurekAlert! ] Public release date: 13-Oct-2008
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Contact: Jim Gilden
media.inquiries@sagepub.com
SAGE Publications

Celebrity adoption of charitable causes oversold

Research published in the International Journal of Press/Politics

Los Angeles, London, New Delhi, Singapore and Washington DC (October 13, 2008) Celebrities do have the ability to focus awareness on charitable and political causes but their power to move the news machine to shape policy agendas has been oversold, according to recent research published by SAGE in the October issue of The International Journal of Press/Politics (IJPP).

The study, led by A. Trevor Thrall, University of Michigan Assistant Professor of Political Science, and colleagues, looked at hundreds of celebrities, grouped in different ways, along with the issues they advocate. The impact they made on the issues was measured by the news stories that were published in both hard news and entertainment news sources.

The researchers found that although 62.8% of the celebrities in the random sample were engaged in celebrity advocacy, conventional wisdom has oversold the powers of the average celebrity to move the news machine to shape policy agendas especially in hard news. Still, they found that combined star power helped the charities get more attention than those that work with fewer celebrities.

The researchers' work lead to several other conclusions, including:

"As a result of the media's fragmentation, very few issues or people command the public's attention for long," write the authors. "Our study suggests that citizens increasingly act as their own gatekeepers, often relying on Web sites and search engines with no link to the journalistic tradition. Groups will find celebrities and entertainment media increasingly important as mechanisms for targeting and attracting audiences for their messages."

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The October 2008 IJPP article, "Star Power: Celebrity Advocacy and the Evolution of the Public Sphere," written by Assistant Professor of Political Science, A. Trevor Thrall, and Master of Public Policy students: Jaime Lollio-Fakhreddine, Jon Berent, Lana Donnelly, Wes Herrin, Zachary Paquette, Rebecca Wenglinski, and Amy Wyatt at the University of Michigan Dearborn, is being made freely available by SAGE for a limited time at http://hij.sagepub.com/cgi/reprint/13/4/362.

The International Journal of Press/Politics (IJPP) is an interdisciplinary journal for the analysis and discussion of the role of the press and politics in a globalized world. The Journal publishes a wide range of theoretical and empirical research which analyzes the linkages between the news media and political processes and actors. http://hij.sagepub.com/

SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com



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