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PUBLIC RELEASE DATE:
29-Jun-2009

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Contact: Tracy James
traljame@indiana.edu
812-855-0084
Indiana University
@IndianaResearch

IU researchers find vibrator use to be common, linked to sexual health

BLOOMINGTON, Ind. -- Two Indiana University studies conducted among nationally representative samples of adult American men and women show that vibrator use during sexual interactions is common, with use being reported by approximately 53 percent of women and 45 percent of men ages 18 to 60. Not only is vibrator use common, but the two studies also show that vibrator use is associated with more positive sexual function and being more proactive in caring for one's sexual health.

The studies, led by researchers at the Center for Sexual Health Promotion in IU's School of Health, Physical Education and Recreation, are the first to publish data about vibrator use from nationally representative samples of the U.S. population. This lack of data has existed despite a longstanding practice by many physicians and therapists to recommend vibrator use to help treat sexual dysfunctions or to improve sexual enjoyment.

One study surveyed women. The other surveyed men. Both were published this week by the "Journal of Sexual Medicine," a leading peer-reviewed journal in the area of urology and sexual health.

"The study about women's vibrator use affirms what many doctors and therapists have known for decades -- that vibrator use is common, it's linked to positive sexual function such as desire and ease of orgasm, and it's rarely associated with any side effects," said Debby Herbenick, associate director of the Center for Sexual Health Promotion.

Michael Reece, director of the Center for Sexual Health Promotion, said the studies are important for the contributions they make to an understanding of the sexual behaviors and sexual health of adults in today's society.

"The study about male vibrator use is additionally important because it shows that vibrator use is also common among men, something that has not been documented before," Reece said. "Also, both studies help us to further understand the way in which American consumers are turning to the marketplace for products that promote their sexual health, and that has important economic implications."

The studies are the first to document insights into how and why people use vibrators, examine side effects and to explore associations with sexual health behaviors, sexual enjoyment and quality of life measures.

The studies were funded by Church & Dwight Co. Inc., maker of Trojan® brand sexual health products. Here are some of the findings from the studies, which involve survey responses from 2,056 women and 1,047 men ages 18-60.

For women:

For men:

The study specifically sought to establish nationally representative rates of vibrator use among men and women in the United States. Vibrators are electrical devices that produce pulses of variable amplitude and frequency to enhance sexual arousal in men and women by stimulating the genitals. Marketed widely to women through the Internet, women's magazines, boutiques and in-home sex toy parties, they also are available in drug stores and other mainstream retailers.

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Reece is the lead author of "Prevalence and Characteristics of Vibrator Use by Men in the United States." Co-authors include Herbenick; Stephanie Sanders, The Kinsey Institute for Research in Sex, Gender and Reproduction at IU and the Department of Gender Studies; Brian Dodge, Center for Sexual Health Promotion; Annahita Ghassemi, Church & Dwight Co., Inc.; Dennis Fortenberry, IU School of Medicine.

Herbenick is the lead author of "Prevalence and Characteristics of Vibrator Use by Women in the United States: Results from a Nationally Representative Study." Co-authors include Reece, Sanders, Dodge, Ghassemi and Fortenberry.

Reece can be reached at mireece@indiana.edu. Herbenick can be reached at debby@indiana.edu. For additional assistance or copies of the studies, contact Tracy James, University Communications, at 812-855-0084 and traljame@indiana.edu. To speak with someone at Church & Dwight, contact Adrienne Hayes at 212-704-8228.

Journal citations: Herbenick, D., Reece, M., Sanders, S.A., Dodge, B., Ghassemi, A., & Fortenberry, J.D. (2009). Prevalence and characteristics of vibrator use by women in the United States: Results from a nationally representative study. Journal of Sexual Medicine, 6, 1857-1866.

Reece, M., Herbenick, D., Sanders, S.A., Dodge, B., Ghassemi, A., & Fortenberry, J.D. (2009). Prevalence and characteristics of vibrator use by men in the United States. Journal of Sexual Medicine, 6, 1867-1874.



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