News Release

Innovative Medical Equipment launches Sootheaway device for migraine relief

Offering a drug-free pain relief alternative via continuous heating and cooling

Business Announcement

University Hospitals Cleveland Medical Center

Innovative Medical Equipment, LLC. (IME) today announced the full U.S. market release of SOOTHEAWAY - a new, thermo-electrically heated and cooled therapy device that helps relieve migraine, tension or stress headache pain in the forehead, temples, occipital and ocular / sinus regions.

The compact SOOTHEAWAY device administers therapy at the optimal temperature for pain relief. SOOTHEAWAY works by continuously circulating water through a therapeutic pad that has been engineered to target specific pain areas. With the variety of therapeutic pads offered, relief is immediately delivered directly to the area of pain, swelling, bruising or discomfort, and the temperature remains consistent throughout the treatment. In addition to the migraine trigger points, the SOOTHEAWAY pain relief pads target additional pain sites like the back, shoulder, neck, knee, abdomen, etc. – making the device extremely useful for a wide variety of injuries and ailments where heat and ice are typically used.

SOOTHEAWAY was developed, in conjunction with University Hospitals Case Medical Center, by Bahman Guyuron, MD, and IME's team of medical device engineers. Dr. Guyuron serves as Chairman of the Department of Plastic Surgery at University Hospitals Case Medical Center and at Case Western Reserve University and has received international recognition for his work on a migraine-ending surgery. "A wide variety of prescription medications, Botox injections, and even surgery are all available options for migraineurs. But for patients who either want to buy time until medications take affect, or who are not candidates for, or chose not to pursue these remedies, SOOTHEAWAY provides a low-risk, low-complexity headache treatment solution that works," says Dr. Guyuron. "The efficacy of heating and cooling therapy in alleviating pain has been recognized for years within the medical community and amongst patients."

According to the American Headache Society, there are 36 millions Americans, or about 12% of the population, who suffer from migraine headaches. This means one of every four households in America has a member who may benefit from this migraine treatment device. "We are not claiming to be a cure for migraine or headache pain," says IME's President, Brad Pulver. "Our goal with the SOOTHEAWAY device is to reduce the intensity of the pain associated with these debilitating episodes and, in many cases, abort the headache shortly after its onset. It is our belief, and early product users enthusiastically agree, that SOOTHEAWAY does this through a method that is more convenient, consistent, targeted, effective, and with less mess than most traditional remedies."

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SOOTHEAWAY is available without a prescription, but patients are encouraged to discuss this option with their neurologist or pain management physician. For more product information, research, customer testimonials, or to see a demo of this new pain relief device, please visit the website at www.sootheaway.com.

About Innovative Medical Equipment, LLC (IME)

IME is a team of medical professionals, business leaders, engineers and manufacturing specialists whose goal is to develop innovative products that satisfy unmet patient needs. The company specializes in the development, manufacturing, licensing and distribution of medical equipment and consumer products directly to end-consumers and to physicians. Currently the company has several products that are in various stages of design, approval, prototype or manufacturing. The company is based in Cleveland, Ohio. For more information, please visit www.imeconcepts.com.

About University Hospitals

University Hospitals serves the needs of patients through an integrated network of hospitals, outpatient centers and primary care physicians. At the core of our health system is University Hospitals Case Medical Center. The primary affiliate of Case Western Reserve University School of Medicine, University Hospitals Case Medical Center is home to some of the most prestigious clinical and research centers of excellence in the nation and the world, including cancer, pediatrics, women's health, orthopedics and spine, radiology and radiation oncology, neurosurgery and neuroscience, cardiology and cardiovascular surgery, organ transplantation and human genetics. Its main campus includes the internationally celebrated UH Rainbow Babies & Children's Hospital, ranked second in the nation for the care of critically ill newborns; UH MacDonald Women's Hospital, Ohio's only hospital for women; and UH Ireland Cancer Center, part of the NCI-designated Case Comprehensive Cancer Center. For more information, go to http://www.uhhospitals.org


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