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PUBLIC RELEASE DATE:
25-Sep-2012

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Contact: Melissa Warren
mwarren@ccapr.com
202-609-6010
Chandler Chicco Agency

New guide prepares parents for tough conversations with kids about weight and health

STOP Obesity Alliance and Alliance for a Healthier Generation say helping parents answer kids' questions about their weight is key to helping overcome childhood obesity

WASHINGTON, DC, September 25, 2012 - Have you ever been taken off guard by a child's question about weight? Many parents struggle with what to say and how to say it. In fact, a WebMD/Sanford Health survey found that parents of teens find it more difficult to talk about weight with their child than talking about sex, drugs, alcohol or smoking. Experts at the Strategies to Overcome and Prevent (STOP) Obesity Alliance and the Alliance for a Healthier Generation (Alliance) say the issue is compounded by the fact that there are limited resources to help parents respond to children's questions about weight. To help, STOP and the Alliance have developed a free conversation guide that offers parents "real-world" situations and plain language responses to questions about weight issues including understanding BMI, body image, bullying, weight bias and family obesity.

"When parents search online or ask a medical professional for help in talking with their children about tough topics like sex or drinking, they can find a host of useful tools," said STOP Obesity Alliance Director Scott Kahan, MD, MPH. "Yet if they search for information on how to field questions on weight, they won't find much beyond the simplistic 'eat less, move more' proclamation we've heard for years. And that's just not sufficient to help the millions of families facing this serious and emotional health issue."

"Weigh In: Talking to Your Children About Weight and Health" is an online guide created to fill the information gap and offer practical advice for parents struggling with how to discuss weight and health with their children. This research-based resource was created and reviewed by experts from a cross-section of fields including pediatrics, obesity research and psychology. Rather than focusing on finding the root of obesity or laying blame, the guide offers practical information for how to responsibly and compassionately respond to the following real-world scenarios:

"We set out to develop a guide to help children deal with obesity. During the process, we realized the great need for a guide that lets parents and caregivers know they are not alone," said Alliance for a Healthier Generation Chief Executive Officer Ginny Ehrlich, EdD. "Weight is a tough issue - perhaps the toughest today's parents face given all the complexities. But that doesn't mean we can avoid it. In fact, it only intensifies the need to weigh in."

The guide also is intended to help bring out into the open a conversation that often requires parents to tread into unfamiliar territory with their children. "Even though speaking to people affected by obesity is what I do for a living, when it came to addressing the issue with my son, I was like a fish out of water," said Traci Baker, mother and weight loss life coach from Indiana. "I wanted him to know that his weight does not define him. And deep down, I knew I needed to be a role model for my son. None of this was easy. To have a guide that doesn't point fingers but offers a helping hand is exactly what parents like me need."

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The first edition of the "Weigh In" guide is for parents and adult caregivers of children ages 7 to 11. The free guide is available online at www.WeighInOnObesity.org and on the STOP Obesity Alliance (www.stopobesityalliance.org) and Alliance for a Healthier Generation (www.HealthierGeneration.org) websites.

About the STOP Obesity Alliance

The Strategies to Overcome and Prevent (STOP) Obesity Alliance is a collaboration of nearly 70 consumer, provider, government, labor, business, health insurer and quality-of-care organizations working to drive innovative and practical strategies that combat obesity. The Alliance receives funding from founding sponsor, Sanofi. For more information, visit www.stopobesityalliance.org and follow the Alliance on Facebook and Twitter.

About the Alliance for a Healthier Generation

The Alliance for a Healthier Generation works to address one of the nation's leading public health threats - childhood obesity. The goal of the Alliance is to reduce the nationwide prevalence of childhood obesity by 2015, and to empower kids to make healthy lifestyle choices. Founded in 2005 by the American Heart Association and William J. Clinton Foundation, the Alliance works to positively affect the places that can make a difference to a child's health: homes, schools, doctor's offices and communities. To learn more about the Alliance for a Healthier Generation, visit www.HealthierGeneration.org.



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