Sustainable business innovation is good business; researchers from Aalto University, Finland have proved. The researchers tested how sustainability business innovations and the market value of companies in the construction sector are connected. The study is a first of its kind. An event study model was used to analyse large construction sector companies in several European countries as well as Australia.
The most important finding of the study is that a positive and statistically significant association exists between sustainability innovation announcements and the market value of companies.
When sustainability innovation announcements are reported regularly it explains an increase of 0.82% in the market capitalisation of the studied companies. Sustainability innovation announcements can be for example about renewable power solutions, sustainable workplace concept and carbon audit software.
Investments on sustainable practices by companies lead to the creation of economic value. The results imply that sustainability innovations can be relevant to the top management of companies operating in the business development. On top of that, information on sustainability innovations can also be useful to stock market investors when they evaluate the future growth potential of companies, says Professor Seppo Junnila from Aalto University, Finland.
Aalto University, Finland is a new multidisciplinary science and art community in the fields of science, economics, and art and design. The University is founded on Finnish strengths, and its goal is to develop as a unique entity to become one of the world's top universities. Aalto University's cornerstones are its strengths in education and research. At the new University, there are 20,000 basic degree and graduate students as well as a staff of 5,000 of which 350 are professors.