Public Release:  Happtique and Kessler Foundation lead new working group of application developers alliance

Health and medical apps working group supports advancement of apps for use in health, medicine and wellness

Kessler Foundation

West Orange, NJ. (December 10, 2012) - The Application Developers Alliance has launched a working group focused on health and medical apps. Comprised of Alliance members, the group will support growth in the medical, health, and wellness application marketplace. The working group, chaired by Happtique and Kessler Foundation, will provide core expertise and guidance to the Alliance and its members through commissioned research, white papers, policy recommendations, and best practices.

"Health and medical apps offer a tremendous opportunity for the democratization of health care services. The Alliance looks forward to working with industry leaders through our Health and Medical Apps Working Group to advance these innovations that help make health care more streamlined, cost-efficient, and user-friendly," said Jon Potter, Alliance President.

Happtique, a secure digital platform for curating, certifying, and prescribing mobile health apps, will chair the working group; and Kessler Foundation, a leader in rehabilitation research in mobility and cognition will serve as Vice Chair. "With experts predicting that 30% of Smartphone users will use health and wellness apps by 2015, it is essential that providers and payers have a robust mhealth app marketplace from which they can create app formularies that address their needs," said Ben Chodor, Chief Executive Officer at Happtique.

"The development of the Health and Medical Apps Working Group is timely," said neuropsychologist Denise Krch, PhD. "With more than 13,000 health-related apps available in the consumer market, there is a tremendous need for ambassadorship to this burgeoning field of technology. As a research scientist representing Kessler Foundation, I seek to represent health care providers and act as a steward for consumers, ensuring that advancements made are safe and efficacious. The application of new technologies to rehabilitation research is a priority for Kessler Foundation, which is pleased to contribute to the mission of this important new group." The Foundation is conducting a study using an iPad app to test the efficacy of home-based cognitive rehabilitation.

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About the Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 15,000 individual application developers and dozens of companies, investors, and stakeholders in the apps ecosystem. The Application Developers Alliance working groups shape Alliance programs, policies, and resources.

Courtney Lamie
202-250-3006
Courtney@appdevelopersalliance.org

About Kessler Foundation

Kessler Foundation, a large public charity in the field of disability, conducts rehabilitation research in mobility and cognition that advances the care of people with multiple sclerosis, brain injury, stroke and spinal cord injury. Kessler Foundation is one of eight centers in the U.S. to have federally funded model systems for both traumatic brain injury and spinal cord injury. Kessler Foundation Program Center fosters new approaches to the persistently high rates of unemployment among people disabled by injury or disease. Targeted grant making funds promising programs across the nation.

Find us at www.KesslerFoundation.org

Like us at http://www.facebook.com/KesslerFoundation

Follow us @KesslerFound http://twitter.com/#!/KesslerFound

Carolann Murphy
973-324-8382
Cmurphy@KesslerFoundation.org

Lauren Scrivo
973-324-8384
Lscrivo@KesslerFoundation.org

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