Devalued and Distrusted: Can the Pharmaceutical Industry Restore Its Broken Image? offers a balanced view of the role of drug discovery in improving public health.
The author, former Pfizer president John LaMattina addresses the progress that industry has made in improving its abilities to measure both risk and benefits of its new medicines, and then tackles the issue of R&D productivity -- the reasons for the drop-off, and how the industry can rehabilitate its image.
Devalued and Distrusted is intended to provide patients, physicians, regulators, and payers with an appreciation of these issues as well as the value that pharmaceutical R&D adds to society.
Devalued and Distrusted: Can the Pharmaceutical Industry Restore Its Broken Image?
December 2012, 128pp
$22.95; CAN $32.95; €24.60; £20.25
To arrange an interview with John L. LaMattina or for a review copy please contact: Michelle Martella.
About the Author
John L. LaMattina, PhD, retired as president of Pfizer Global Research and Development in 2007 where he managed more than 13,000 scientists and support professionals in the United States, Europe and Asia. Dr. LaMattina has received numerous awards including an Honorary Doctor of Science degree from the University of New Hampshire. He is the author of a number of publications including the book Drug Truths: Dispelling the Myths About Pharma R & D published by Wiley in 2008. He also is a contributor to Forbes.com with his Drug Truths blog.
"LaMattina stands out from many of the other observers of the industry." (Nature Chemistry, May 2009)
Part 1. "The 4 Secrets That Drug Companies Don't Want You to Know"
Part 2. What Has Happened to R&D Productivity?
a. Impact of Mergers
b. Impact of FDA
c. Impact of Payers
Part 3. Challenges in Key Therapeutic Areas for Improving Health
b. Diseases of the Brain
c. Cardiovascular Disease
e. Bacterial Infections
Part 4. Improving R&D Output
a. View of Others
b. Personal Vision
Part 5. Restoring the Pharma Image
Part 6. Final Thoughts
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