[ Back to EurekAlert! ] Public release date: 22-Jan-2013
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Contact: Ellen Acconcia
eacconcia@sirweb.org
703-460-5582
Society of Interventional Radiology

Society of Interventional Radiology's new IR Quarterly focuses on features, in-depth news

Magazine explores specialty's innovation with comprehensive reporting on clinical trials, health policy, economics, safety and more

Interventional Radiology announces the launch of IR Quarterly—a new magazine that communicates updates critical to the practice of interventional radiology, augmented with stories, interviews and in-depth analysis in each four-color, 40-page issue. IR Quarterly delivers quality reporting on political advocacy, practice management and the latest specialty news and information.

"IR Quarterly will serve as an essential resource that showcases the value of nonsurgical treatments and addresses the myriad issues that loom large in health care today," said SIR President Marshall E. Hicks, M.D., FSIR, who represents the national Society of nearly 5,000 doctors, scientists and allied health professionals dedicated to improving health care through minimally invasive treatments. "The publication will reflect the strength and breadth of the interventional radiology community and the Society's long-term vision for interventional radiology as the first choice in image-guided therapy," added Hicks, who is also head of the division of diagnostic imaging at the University of Texas MD Anderson Cancer Center in Houston.

The magazine's debut winter issue features "Re-election Economics," an interventional radiologist's view of the Affordable Care Act and its impact on practice and a bonus feature that details how clinical trial participation is smart for doctors and patients. Subsequent issues will carry articles on interventional radiologists partnering with hospitals and equipment manufacturers to improve radiation safety; the importance of remaining compliant with HIPAA, Stark and other regulations; and how to recognize—and avoid—publishing misconduct.

"SIR publications have earned readers' loyalty by staying relevant, and IR Quarterly will continue in that tradition with timely, germane content of interest to interventional radiology practitioners, trainees, clinical associates, scientists and allied medical health professionals," said Hicks.

Published in January, April, July and October, IR Quarterly will remain a benefit to SIR members. Readers may also choose to take advantage of a convenient electronic version. The publication accepts advertising from companies and manufacturers interested in reaching the interventional radiology community. Advertisers who wish to discuss the range of promotional opportunities within IR Quarterly and other SIR media properties should contact Beth Allgaier, SIR director of corporate relations, at (703) 460-5564 or ballgaier@SIRweb.org. More information is available at www.SIRweb.org/IRQuarterly.shtml.

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About the Society of Interventional Radiology

Interventional radiologists are physicians who specialize in minimally invasive, targeted treatments. They offer the most in-depth knowledge of the least invasive treatments available coupled with diagnostic and clinical experience across all specialties. They use X-ray, MRI and other imaging to advance a catheter in the body, such as in an artery, to treat at the source of the disease internally. As the inventors of angioplasty and the catheter-delivered stent, which were first used in the legs to treat peripheral arterial disease, interventional radiologists pioneered minimally invasive modern medicine. Today, interventional oncology is a growing specialty area of interventional radiology. Interventional radiologists can deliver treatments for cancer directly to the tumor without significant side effects or damage to nearby normal tissue.

Many conditions that once required surgery can be treated less invasively by interventional radiologists. Interventional radiology treatments offer less risk, less pain and less recovery time compared to open surgery. This year, SIR celebrates 40 years of innovation and advances in interventional radiology. Visit www.SIRweb.org.



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