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PUBLIC RELEASE DATE:
29-Jan-2014

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Contact: Jane E. Rubinstein
jrubinstein@rubenstein.com
212-843-8287
Rubenstein Associates, Inc.

The American Cancer Society and Stand Up To Cancer announce collaborative research effort

First joint project involves a $20 million dream team grant for lung cancer research to be awarded in 2015; Bristol-Myers Squibb becomes SU2C donor in support of SU2C-ACS Lung Cancer Dream Team

IMAGE: This is the Stand Up To Cancer logo.

Click here for more information.

LOS ANGELES January 29, 2014 -- The American Cancer Society, the largest voluntary health organization in the world dedicated to eliminating cancer, and Stand Up To Cancer (SU2C), the charitable initiative supporting groundbreaking research aimed at getting new treatments to patients in an accelerated timeframe, announced today an historic collaboration in the fight against cancer, which takes more than 585,000 lives in the U.S. each year and nearly 8 million worldwide.

"SU2C was started by the entertainment community and has had tremendous success in heightening the public's awareness of the great promise of today's cancer research," said John R. Seffrin, Ph.D., chief executive officer of the American Cancer Society. "This alliance marries the Society's comprehensive cancer-fighting mission with SU2C's high-impact funding model. Collectively, the Society and SU2C can push ahead more quickly with cutting-edge research on some of the most deadly cancers, all for the benefit of patients."

"The American Cancer Society has been on the forefront of the battle against this insidious disease for more than 100 years; its millions of volunteers are literally the boots on the ground in this fight. We're honored to collaborate with an organization with such a rich history in the research, education and advocacy arenas," said Lisa Paulsen, an SU2C co-founder and president and CEO of the Entertainment Industry Foundation (EIF), the 501(c)(3) that serves as the fiduciary behind Stand Up To Cancer.

Stand Up To Cancer was launched in 2008. The initiative draws on the resources of the entire entertainment industry to encourage the public to support research conducted by teams of scientists, as well as by young, individual investigators. To date, more than 700 researchers from over 100 institutions have collaborated through SU2C.

The first project of the collaboration will be a $20 million research "Dream Team" focused on lung cancer, the leading cancer killer of men and women in the United States. The Society and SU2C together will fund the Dream Team over a three-year period to develop new therapies for lung cancer, with each group providing half the funding. Bristol-Myers Squibb will provide funding in the amount of $5 million to Stand Up To Cancer that will support the SU2C-ACS Lung Cancer Dream Team.

Later this year, the American Association for Cancer Research (AACR), Stand Up To Cancer's scientific partner, will issue a call for research proposals. The selection process will be conducted by a Joint Scientific Advisory Committee, composed of an equal number of experts nominated by SU2C and the Society. The team itself will be announced in 2015.

"Lung cancer is the leading cause of cancer mortality in the United States," said Phillip A. Sharp, Ph.D., Nobel Laureate and Institute Professor at the Massachusetts Institute of Technology and Koch Institute for Integrative Cancer Research, who is chairman of SU2C's Scientific Advisory Committee (SAC). "More work is urgently needed to address the many unanswered questions about lung cancer and guide new directions in treatment."

IMAGE: This is the American Cancer Society logo.

Click here for more information.

"By combining forces with SU2C, the Society looks forward to leveraging our combined resources with the extraordinary collaboration made possible by the Dream Team research model to transform the field of lung cancer research," said Otis W. Brawley, M.D., F.A.C.P., chief medical officer for the American Cancer Society. "We believe this translational research will enhance and further diversify our research portfolio."

Lung cancer is by far the leading cause of cancer death among both men and women, claiming the lives of approximately 160,000 people annually in the U.S. Each year, more people die of lung cancer than of colon, breast, and prostate cancers combined. According to the American Cancer Society, more than 224,000 new cases of lung cancer are diagnosed annually in the U.S. Overall, among both smokers and non-smokers, the chance that a man will develop lung cancer in his lifetime is about 1 in 13; for a woman, the risk is about 1 in 16, although for smokers, the risk is much higher.

"There continues to be a high unmet medical need in patients with lung cancer, which is a difficult disease to treat," said Joseph Leveque, M.D., vice president, U.S. medical, oncology, Bristol-Myers Squibb. "Bristol-Myers Squibb is committed to improving patient outcomes in lung cancer and we are proud to support this collaborative approach to research with Stand Up to Cancer to find innovative ways to treat this disease."

The overarching collaboration also includes an advocacy component led by the American Cancer Society Cancer Action Network (ACS CAN), the Society's nonprofit, nonpartisan advocacy affiliate, and SU2C (a program of the Entertainment Industry Foundation). "ACS CAN is thrilled to bring its public policy expertise and nationwide network of advocacy volunteers to this collaboration to support increasing critical federal funding for lifesaving cancer research and prevention programs," said Christopher W. Hansen, president of ACS CAN.

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About the American Cancer Society

The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. As we mark our 100th birthday in 2013, we're determined to finish the fight against cancer. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit http://www.cancer.org/fight

About Stand Up To Cancer

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C's scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric; Sherry Lansing, Chairperson of the Entertainment Industry Foundation's Board of Directors and Founder of the Sherry Lansing Foundation; EIF President and CEO Lisa Paulsen; EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; Pamela Oas Williams, President of Laura Ziskin Productions and Executive Producer of Stand Up To Cancer's In-house Production Team, and Nonprofit Executive Ellen Ziffren. All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskin executive produced both the Sept. 5, 2008, and Sept. 10, 2010, broadcasts. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C's president and CEO since 2011.

Major SU2C donors include founding donor Major League Baseball; Cancer Treatment Centers of America; Sidney Kimmel, the country's largest individual contributor to cancer research; MasterCard; Genentech; Bloomberg Philanthropies; Cancer Research Institute; Melanoma Research Alliance; Prostate Cancer Foundation; The Safeway Foundation; Sean Parker Foundation; St. Baldrick's Foundation; The Lustgarten Foundation: KWF; Wallis Annenberg & The Annenberg Foundation; Amgen; GlaxoSmithKline; Pfizer; Oakland A's Owner/Managing Partner Lew Wolff; Comcast; The Island Def Jam Music Group and others.

Prior to the January 29, 2014 announcement, more than $260 million had been pledged to Stand Up To Cancer.

For more information on Stand Up To Cancer visit http://www.standup2cancer.org.

Media Contacts:

For Stand Up To Cancer
Jane E. Rubinstein
(212) 843-8287
jrubinstein@rubenstein.com

For the American Cancer Society
Tara Peters
(732) 887-2920
tara.peters@cancer.org



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