Using Multimedia to Communicate Science and Health News
A SEMINAR FOR PUBLIC INFORMATION OFFICERS & PUBLIC RELATIONS MANAGERS Hosted by EurekAlert! with support from Spectrum Science Communications
This seminar offered the opportunity to hear from reporters representing a wide range of media organizations — including print, radio and television outlets. Panelists offered useful information on how to better communicate science and health research news to reporters, and on how to effectively use audio and video digital technology to make stories more compelling. The program included panelist testimonials, short how-to demonstrations and more.
Karl Bates, Director of Research Communications,
Duke University News & Communications