70% of teens surveyed report engaging with food and beverage brands on social media and 35 percent engaged with at least five brands, according to a new study from the UConn Rudd Center for Food Policy and Obesity. The study found that 93% of the brands that teens reported engaging with on social media were fast food, unhealthy snack foods, candy, and sugary drinks, which are primarily the brands that target them with traditional forms of advertising.
Findings from a new study led by researchers at Dartmouth's Geisel School of Medicine show that the way in which pharmaceutical companies are permitted to share information about their drugs can influence physician prescribing practices.
New branding research from Michigan State University offers strategies for companies to increase market share -- revealing who's doing it right and who needs to make a change.
A new study shows why it is sometimes difficult for consumers to internalize retracted information from companies or news organizations.
Dartmouth engineering researchers have developed a new approach for detecting a speaker's intent to mislead. The approach's framework, which could be developed to extract opinion from 'fake news,' among other uses, was recently published as part of a paper in Journal of Experimental & Theoretical Artificial Intelligence.
Implications from sales relationship disruptions are intricate and can be revitalizing.
Physicians who received gifts from pharmaceutical companies related to opioid medications were more likely to prescribe opioids to their patients in the following year, compared to physicians who did not receive such gifts. The analysis, published today, is the first to apply robust statistical analysis methods in examining the relationship between gift-giving and opioid prescribing by medical specialty, as well as by pharmaceutical company.
The ways climate scientists explain their predictions about the impact of global warming can either promote or limit their persuasiveness.
Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.
Fruit drinks and flavored waters that contained added sugars and/or low-calorie (diet) sweeteners dominated sales of drinks intended for children in 2018, making up 62% of the $2.2 billion in total children's drink sales. The report also found that companies spent $20.7 million to advertise children's drinks with added in sugars in 2018, primarily to kids under age 12.