Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands ... weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.
Of the women who carry the mutated BRCA1/2 genes, 45-65 percent will develop breast cancer, and 15-39 percent will develop ovarian cancer. Many women elect to undergo preventive surgeries that can significantly increase life expectancy, but can impact later fertility. However, few guidelines exist on the optimal age to undergo these procedures, and in what sequence. A new study in the INFORMS journal Decision Analysis provides insight to help physicians and patients make better-informed choices.
According to a new study in the INFORMS journal Organization Science, when employers foster an office environment that supports positive, social relationships between women coworkers, especially in primarily male dominated organizations, they are less likely to experience conflict among women employees.
The conventional wisdom is that relying on revenues from outlet stores can destroy a brand's cachet over time. But according to a forthcoming study in the INFORMS journal Marketing Science, a leading scholarly marketing journal, outlet stores may actually help improve the brand's cachet.
Delving into an untapped area of mathematics, IBS mathematicians provide a new operation for a particular type of knots.
A new study using complex computational models finds that smart solid-state transformers could be used to make a stable, reliable 'smart grid' -- allowing the power distribution system to route renewable energy from homes and businesses into the power grid.
Researchers use math and on-the-ground analyses to the follow water held in the soil versus fresh rainfalls. This can improve water management in drought- and flood-affected areas.
For democratic elections to be fair, voting districts must have similar sizes. When populations shift, districts need to be redistributed -- a complex and, in many countries, controversial task when political parties attempt to influence redistricting. Mathematicians at the Technical University of Munich (TUM) have now developed a method that allows the efficient calculation of optimally sized voting districts.
A proposed tax on systemically risky financial transactions could reduce the risk of financial system crashes by spurring financial networks to reshape in more resilient ways.
Scientists from James Cook University and Victoria University may have unlocked the secret behind success in the National Rugby League (NRL) competition.