Ads with sexual appeals are more likely to be remembered but don't sell the brand or product, according to a meta-analysis of nearly 80 advertising studies, published online this week by the International Journal of Advertising. Researchers found no positive effect on study participants' ability to remember the brands featured in such ads or on their intention to buy the product. The research was led by University of Illinois advertising professor John Wirtz.
Academics examined the effectiveness of a rape prevention campaign in bars and nightclubs in Liverpool.
FSU researchers Russell Clayton and Jessica Ridgway discover women pay more attention and experience improved psychological health when they view average and plus-size models in the media.
New research conducted by the University of Liverpool and partners shows that food policies, such as fruit and vegetable subsidies, taxes on sugar sweetened drinks, and mass media campaigns to change dietary habits, could avert hundreds of thousands of deaths from cardiovascular disease (CVD) in the United States.
Experts, charities, the media and government confuse the public by speaking 'different languages' on climate change, a new study says. The research team focused on Colombia and likened climate change communication to a 'broken phone'.
Square watermelons, star- and heart-shaped cucumbers, and even Buddha-shaped pears can be found in some grocery store produce bins. Who buys them? And why? A recent University of Illinois study found younger consumers with an eye for adventure are more likely to purchase these avant-garde fruits.
The risks far outweigh the benefits for most consumers in their response to personalized online ads, known as online behavioral advertising, suggests a study by University of Illinois advertising professor Chang-Dae Ham. The perception of risk drives consumers to greater privacy concerns and to avoid the advertising. The ad industry may want to reconsider its approach as a result, he said. The study appears in the May issue of the International Journal of Advertising.
On Nov. 17, 2015, actor Charlie Sheen publicly disclosed he was HIV-positive on NBC's Today Show. In previous research, scientists found that Sheen's disclosure corresponded with millions of online search queries for HIV prevention and testing. A follow-up study finds it also led to more sales of in-home HIV testing kits.
The global social media phenomenon of toy unboxing is causing concern for parents and other child welfare advocates. Now new research recommends regulation to address it. Toy unboxing: Living in a(n unregulated) material world, the work of QUT Distinguished Professor Stuart Cunningham and Professor David Craig from the University of Southern California (with research by Ph.D. student Jarrod Walczer at QUT's Digital Media Research Centre), has just been published in Media International Australia.
Participants of the study who believed they were drinking an energy drink and alcohol cocktail were more likely to believe themselves quite drunk and uninhibited.