Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It's because when people prefer to 'buy local,' they more frequently base their decisions on price as a perception of quality, research shows.
Two related studies found evidence that women's feelings of vulnerability about being a mother are linked to their posting on social media -- and those posts sometimes include their children's personally identifiable information, such as names, birthdates, and photographs.The researchers suggest the need for enhanced governmental guidance to protect children's online privacy from commercial entities, as well as more parental education about the consequences of sharing children's personal information.
A new study finds that though drug companies marketing erectile dysfunction drugs claim to be self-policing their advertising so that 90% of the audience viewing sexually explicit advertisements must be 18 or older, compliance is not being taken seriously.
Pharmaceutical companies' payments to doctors may be influencing them to prescribe more expensive, brand-name versions of the pain drug gabapentin, a team of researchers report in the July 8, 2019 issue of JAMA Internal Medicine, and the increasing use of the drug suggests it may be being abused.
Clear information from trusted organizations has greater reach on social media than personal accounts.
A new study proposes a framework to evaluate TV ad spots according to their immediate effects on consumers' online search activities.
Everyone knows cigarette smoking causes cancer and as a result, prices and advertising are closely regulated to discourage youth from starting. But another cancer risk, indoor tanning, which has been shown to cause melanoma, lags in regulation. Researchers at the Colorado School of Public Health have found that the tanning industry uses marketing strategies that appeal to adolescents and young adults, including unlimited tanning packages, discounts, and even offering free tanning when paired with other services like an apartment rental or gym membership.
Researchers cite Big Tobacco's marketing stronghold on African-American smokers among reasons why this group is 12% less likely to quit.
The use of cartoon characters in ads for e-cigarettes and e-liquids may be attracting young people to use the products in the future, according to a new USC study.
Alcohol use among Tanzanian youth is rising and the high density of alcohol selling outlets and alcohol advertisements coupled with low enforcement of minimum drinking age laws are likely facilitating this uptick. The volume of alcohol advertising that youth encounter in Tanzania is increasing as competition among global and local alcohol producers intensifies.