Nearly three-quarters of chief marketing officers believe their jobs aren't designed to let them have the greatest impact on their companies, according to a new survey.
For concrete thinkers, product touch is important; for abstract thinkers, not so much. The offline retailer who can mine the wealth of consumer research data available through the internet to pinpoint these concrete thinkers, the authors suggest, can target them with appropriate marketing strategies.
Around one-third of fake images went undetected in a recent study by the University of Warwick, UK.
Countries should unite to tackle unscrupulous advertising of unproven therapies involving stem cells, experts say. An international group of leading experts has called for tighter regulation of so-called stem cell tourism. This involves patients traveling to other countries, where medical regulations are less strict, for treatment with potentially unsafe therapies. Researchers say the practice risks undermining the development of rigorously tested, validated therapies and puts lives at risk.
Immersive journalism allows viewers to have an intensely subjective experience of an objective situation. It promises new ways of heightening interest in and empathy for news stories, but it also runs the risk of aligning with a post-truth politics centering around subjectivism and relativism. Many challenges remain, chiefly with regards to the technological and ethical aspects of turning an external viewer/reader into an immersed and active participant.
New research finds the type of sensory experience an advertisement conjures up in our mind -- taste and touch vs. sight and sound -- has a fascinating effect on when we make purchases. The study led by marketing professors at Brigham Young University and the University of Washington finds that advertisements highlighting more distal sensory experiences (sight/sound) lead people to delay purchasing, while highlighting more proximal sensory experiences (touch/taste) lead to earlier purchases.
Ads with sexual appeals are more likely to be remembered but don't sell the brand or product, according to a meta-analysis of nearly 80 advertising studies, published online this week by the International Journal of Advertising. Researchers found no positive effect on study participants' ability to remember the brands featured in such ads or on their intention to buy the product. The research was led by University of Illinois advertising professor John Wirtz.
Academics examined the effectiveness of a rape prevention campaign in bars and nightclubs in Liverpool.
FSU researchers Russell Clayton and Jessica Ridgway discover women pay more attention and experience improved psychological health when they view average and plus-size models in the media.
New research conducted by the University of Liverpool and partners shows that food policies, such as fruit and vegetable subsidies, taxes on sugar sweetened drinks, and mass media campaigns to change dietary habits, could avert hundreds of thousands of deaths from cardiovascular disease (CVD) in the United States.