Weather is an ever-present force in consumers' daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them. Researchers also found the link between weather and higher product valuation only works for products that are related to being outside.
What does the car you drive say about your manners? New UNLV study finds that drivers of flashy cars are less likely to yield for pedestrians.
In a new study published in Urban Science, researchers including Daniel Mendoza and Logan Mitchell report the latest from the TRAX Observation Project, including data validation studies that bolster the data's value for other researchers and three case studies from recent events showcasing the abilities of the mobile air quality sensors.
Caltech researcher has developed a sweat sensor capable of monitoring levels of cortisol in the body.
A new study led by the University of Washington has found that not all forms of nature are created equal when considering benefits to people's well-being. Experiencing wildness, specifically, is particularly important for physical and mental health.
Although quitting smoking during the first trimester of pregnancy reduces the risk of low birth weight, it isn't enough to protect the unborn child from being born shorter and with smaller brain size, a new study from the University of Eastern Finland shows. The study looked at 1.4 million mother-child pairs in Finland.
Imperial College London researchers have invented a new health tracking sensor for pets and people that monitors vital signs through fur or clothing.
Drawing on Cybernetic Big Five Theory, this study proposes that chronic job insecurity is associated with an increase in neuroticism and decreases in agreeableness and conscientiousness.
Decreased folate levels in the bloodstream have been associated with an increased risk of cardiovascular mortality in patients with rheumatoid arthritis, shedding light on why those patients are more susceptible to heart and vascular disease, according to research published today in JAMA Network Open by experts at The University of Texas Health Science Center at Houston (UTHealth).
Researchers in this observational study evaluated dimensions of the aorta in 442 older competitive runners and rowers (ages 50 to 75) to examine the association between long-term endurance exercise and enlargement of the artery.